In the fast-paced realm of digital marketing, have you ever wondered how to truly measure your success beyond the glitzy metrics of likes and shares? Enter key performance indicators (KPIs): the unsung heroes of marketing analysis that offer a tangible glimpse into your business’s performance. These data points not only reflect how well you’re achieving your marketing goals but also shed light on the effectiveness of your strategies. For instance, if your focus is boosting online sales, tracking website traffic gives you invaluable insights into your campaign’s success. By diligently setting and monitoring these KPIs, you empower yourself to make informed decisions that can propel your efforts to new heights. So, buckle up as we delve into the essential KPIs every marketer should consider to sharpen their edge in today’s competitive landscape. LEARN MORE
What Are KPIs in Marketing?
Key performance indicators (KPIs) in marketing are data points that indicate how your business is performing in relation to specific marketing goals.
For example, if you’re aiming to increase online sales, then website traffic could be a marketing KPI.
Setting and tracking KPIs helps you understand the impact of your marketing efforts and make more informed decisions in the future.
Below, we’ve rounded up some of the most important KPIs for marketing.
Multi-Channel Marketing KPIs
These marketing KPIs can help you evaluate efforts across multiple marketing channels.
1. Conversion Rate
Conversion rate is the percentage of users who convert (take a specific, desired action) when viewing a marketing campaign or asset.
