Here’s the reality check for marketers these days: a whopping 88% of us recognize that AI and automation are vital for understanding and meeting customer expectations. Yet, strikingly, we’re only scratching the surface by utilizing just 56% of the tools we invest in. So what’s going on here? Are we unwittingly throwing money at the wrong solutions, or is it simply that we’re not tapping into their full potential? This disconnect presents a critical conundrum for the industry. To get the lowdown, I chatted with seasoned marketing experts to uncover how they’re seamlessly weaving AI into their strategies—and where they see room for improvement. The results are fascinating! With insights pointing to an 82% boost in email conversion rates and revolutionary enhancements in customer engagement, it’s clear that the right approach to AI can reshape our marketing game for the better. Ready to dive in? Join me as we explore key takeaways and strategies to help you make the most of AI in your MarTech efforts. LEARN MOREHere’s a startling reality: while 88% of marketers believe AI and automation are essential for meeting customer expectations, they’re only using about 56% of the tools they buy.

This disconnect raises important questions: Are marketers investing in the wrong tools, or are they simply not harnessing their full potential?
I spoke to several marketing experts to understand how they are integrating AI into their core stack and what areas there are still room for improvement.
From an 82% increase in email conversion rates to dramatic improvements in customer engagement, their insights reveal that the right approach to AI can transform your marketing operations.