Are your emails hitting the dreaded spam folder? If you’re among the 55% of marketers relying on promotional emails for driving engagement, you might be losing up to 14% of your audience without even knowing it. Yikes! It’s like throwing money down the drain. Thankfully, the solution isn’t as elusive as it seems. By employing regular email spam tests, you can significantly enhance your email deliverability, ensuring your carefully crafted messages land right where they belong—inboxes, not junk folders. With tools like Litmus, you can automate these tests and catch issues ahead of time, preventing costly errors that could jeopardize your marketing campaigns and reputation. Ready to optimize your email strategy? Read on to uncover what drives email deliverability and why integrating spam tests into your routine is essential for success. LEARN MORE.
Key takeaways ✨
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If you’re like the 55% of marketers who use promotional or marketing emails, you know that they have a huge impact on lifecycle marketing. But did you know over 14% of all emails never make it into the inbox?
While email deliverability can feel like a bit of a mystery at times, you don’t have to cross your fingers and hope that your messages end up where you intend. With Litmus Spam Testing, you can identify and fix issues that might otherwise land your emails in spam—long before you hit send.
