“What do you mean AI won’t fix everything?” This cheeky question from a marketing executive the other month really got me thinking. I mean, isn’t that the general expectation these days? But as I delved deeper into this topic, it became clear that the reality is much more complex—and perhaps a bit more exciting. My quest led to the creation of this marketing executive playbook for 2025, filled with insights that blend old-school marketing wisdom with the latest trends.
In my pursuit of answers, I found myself sifting through data and having enlightening conversations with various industry leaders. For instance, a staggering 56% of marketing heads believe that the last three years have radically shifted the marketing landscape more than the past fifty years! Yet, amidst this whirlwind of change, many of the most successful leaders are navigating these turbulent waters with an unexpectedly nuanced approach.
So, what’s the secret sauce for 2025? It’s not just about stuffing AI into every corner of your strategy but rather striking that delicate balance between innovation and the tried-and-true fundamentals. Curiosity piqued? Let’s explore what’s really working in marketing now—and what might just surprise you in the near future. LEARN MORE“What do you mean AI won’t fix everything?” That conversation with a marketing executive last month sparked my journey into creating this marketing executive playbook for 2025.

As I dove into data and interviewed executives across industries, I discovered something surprising: While 56% of marketing leaders believe marketing has changed more in the past three years than the previous 50, the most successful leaders are taking a much more nuanced approach than I expected.