Best for: “Retargeting and display ads services, specifically to help companies reach their target audience across millions of websites and social networks,” says Harris.
Jumping Into the World of Media Buying
When I started asking around about media buying, I had no idea of the vast world I was jumping into. What I thought was a simple question about how it’s done turned out to be… complicated.
Media buyers don’t just secure locations, times, and frequencies for ads — they’re also up on the latest marketing trends and AI technologies, along with having a deep understanding of their target audience.
But I also learned that even if you don’t have a dedicated staff for media buying, there are plenty of tools out there to take the guesswork out of ad placement.
Whether you’re a large outfit or an SMB, a multi-channel approach can ensure your brand’s ad gets in front of your ideal customer.
Editor’s note: This post was originally published in February 2021 and has been updated for comprehensiveness.
