Best for: Streamlining campaigns with automated workflows.
13. Microsoft Invest (formerly Xandr)
This DSP specializes in reaching audiences through video advertising.
The platform is built on AT&T’s first-party data, giving brands unique insight to deploy targeted campaigns. Marketers can segment users by lifestyle, interest, intent, demographic, and viewership.
It also offers a sleek user interface to plan, launch, and track campaigns.
Best for: “Advanced targeting options, access to quality inventory, and a sophisticated campaign management solution,” advises Harris.
14. AdRoll
If your website has a shopping cart or a signup button, you’ll want to check out AdRoll. You probably know them as the leader in retargeting, helping over 140,000 brands over the past 15 years turn website visitors into customers.
But to meet the demand of ecommerce merchants, AdRoll has expanded their offering to enable brands to engage with both known and unknown contacts across display ads, social media ads, and email — the only platform to do so.
With the AdRoll HubSpot integration, you can even sync your HubSpot email lists directly from your account to AdRoll, matching your contacts to anonymous site visitors and creating targetable audiences.
AdRoll also has integrations with all of the big ecommerce platforms like Shopify, BigCommerce, WooCommerce, and Wix, making it really easy to get campaigns up and running quickly by instantly pulling in your product feed to create dynamic ads and emails and help you identify high-value visitors to target.
