Unlike other DSPS, the platform offers a flexible pricing model with a subscription-based structure. This means media buyers pay one set monthly fee for unlimited media.
Additional features include advanced reporting tools and data integrations, as well as recent collaborations with premiere companies to — according the partnership press release
— “offer advertisers a more refined and effective approach to targeting and measurement, particularly in the rapidly evolving landscape of CTV.”
Best for: Targeting multiple connected devices within a single household.
11. Amobee
Now a part of the data platform Nexxen (a unified DSP/SSP platform), Amobee lets you design digital campaigns across TV and digital.
This DSP identifies potential consumers on a person-by-person level using their proprietary identity graph called “Amobee ID.” Using this tool, brands can forecast their campaign’s performance across multiple devices and channels.
The platform can also access APIs from social channels, such as Facebook and Instagram, for social campaign automation.
Best for: Managing campaigns across TV, CTV, digital, and social media in a unified platform.
12. Basis by Centro
Basis has one of the largest inventories in the market and unites ad channels in a single interface.
Its artificial intelligence (AI) tool can also review over 30 campaign parameters and automatically analyze data using either algorithms or machine learning – your choice.
Basis also has scalable features, catering to both small and large businesses.
