“What I especially value is their real-time reporting that shows exactly where ads appear and how they perform, eliminating any guesswork about ROI.”
Some of their key features include dynamic retargeting, machine learning optimization, and cross-device capabilities. Contextual targeting is perhaps the leading selling point, which matches ads to online content, making it about users’ interests, and shifts away from behavioral targeting.
Additionally, if your brand is a regulated industry (like alcohol, cannabis, or gambling), StackAdapt can help you strengthen your messaging and maneuver around those challenges.
Best for: Placing ads alongside relevant content through contextual targeting.
9. Simpli.fi
Some DSPs offer pre-segmented audiences for ad campaigns, which can be limiting depending on who your team wants to reach. Simpli.fi offers custom targeting options to guarantee accuracy using unstructured data.
The platform also promotes cost and analytics transparency. If you want to see a detailed breakdown of where your ad dollars are going and how much of it goes toward platform fees, you can do that here.
Another standout feature in Simpli.fi is the localization capabilities, which uses geo-targeting to reach audiences in their pinpoint physical location.
Best for: Geo-targeting for highly specific location-based interests.
10. Adelphic, a Viant DSP
If customer support is important to your team, consider Adelphic (housed under Viant). This omnichannel DSP reports consistently having a client satisfaction rate above 95%.
