With AdCritter, media buyers (or even one-person brands) can hand-select the websites they’ll appear on to ensure their ads reach their intended audience. You can also reach consumers based on demographics and behavior.
The real seller, though, might be that it makes TV and digital billboard ads cost-effective through precision targeting and short-term placements.
Best for: SMBs and smaller budgets looking to maximize their ad spending.
6. Adobe Advertising Cloud
In 2017, Adobe launched a powerful DSP to tie with Adobe Audience Manager and Adobe Analytics. Similar to Google, Adobe’s platforms integrate seamlessly, which makes collaboration easier and cross-data analysis simpler.
Adobe also has powerful performance optimization features to maximize return on ad spend (ROAS).
Best for: Integrating with other Adobe products, like Adobe Analytics.
7. Criteo
This platform has access to a large network of premium retailers, making it a great DSP for brands who want to reach online shoppers. Think Best Buy, CVS pharmacy, Macy’s, and Kohls.
They rely on first-party data, instead of third-party cookies, to optimize ads and determine the right time and place to engage shoppers.
Criteo’s flexible attribution models also make data analysis easier for teams.
Best for: Engaging customers across online shopping experiences.
8. StackAdapt
“StackAdapt has become our go-to platform for growing companies – they don’t demand huge minimum spends, and their team delivers solid campaign optimization advice,” says Tristan Harris, senior VP of marketing at LinkBuilder.io.
