Along with targeting based on demographics and interests, it also allows targeting based on Amazon purchase history, as well as past searches and views, giving it a leg up on the competition.
Brand safety is also a top priority to ensure ads don’t appear in risky or unsuitable environments. The platform monitors real-time bids and site reviews for quality and security to ensure brand protection.
Best for: Your product-focused business. “If a client has a product-focused business, I usually recommend Amazon DSP — it uses Amazon’s consumer data, which is hard to beat for ecommerce,” Hunter says.
4. Wallester
Wallester Business simplifies campaign expense management through its user-friendly platform and application. The service enables you to create virtual and physical cards via separate accounts with customizable daily/monthly limits. You can also generate expense reports in CSV, Excel, or PDF formats, add colleagues to your account, and assign them to specific cards or campaigns.
With Wallester Business, you can avoid failed transactions on popular platforms like Meta, TikTok, Google, X (formerly Twitter), Mailchimp, and more. New users can try the platform by creating the first 300 virtual cards at no cost.
Best for: Sharing virtual cards between media buyers within an organization.
5. AdCritter
AdCritter is a DSP made for small to medium-sized businesses.
The platform has an ad builder and a library of pre-designed templates for businesses that may not have their own creative assets. This means you can get help with ad-making right on their platform.
