There are five modules in DV360 to build your campaign, manage your audience and creative assets, analyze your data, and access ad inventory from top publishers. It also offers automated bidding and custom targeting using first and third-party data, making it easier to reach the right audience.
Lastly, the platform allows advertisers to not only reach users on websites and YouTube but also CTV.
Best for: Integrating with other Google products and accessing a wide range of tools.
2. The Trade Desk
If you want access to premium publishers, the Trade Desk is one place you’ll want to look.
The platform has ad inventory from influential publishers,like Spotify, ABC, The Wall Street Journal, and ESPN.
One of the platform‘s key features is the AI-driven “Koa,” which uses data from over 600 billion daily queries to determine the smartest and most cost-effective way to run your digital campaign. The Trade Desk also has cross-device targeting capabilities to optimize your campaign’s reach.
Best for: Larger-scale campaigns “because it gives you access to premium publishers and uses AI to help optimize performance,” recommends David Hunter.
3. Amazon DSP
Every time I think Amazon has capped, it comes out with another vertical.
As a top three DSP, Amazon DSP is one of the most used platforms allowing your ads to appear on Amazon-owned websites like Audible and IMDb, and other Amazon partners. In addition, they can show up on Amazon connected devices, like Fire TV, Kindle, and Alexa, giving you a breadth of opportunities to get in front of the right people.
