Ever wonder what makes a YouTube video soar to the top of search results while others languish in obscurity? Well, you’re in luck! A new study by Adilo dives deep into the secrets that high-performing YouTube videos share. With an impressive look at over 1.6 million videos, the research honed in on 300 that nabbed the coveted top three spots for competitive non-local keywords across various industries. Authored by Chinasa Ferderick and Felix Johnson, this study uncovers valuable insights for businesses looking to amplify their voice on the platform. So, if you’re eager to elevate your YouTube game and leave competitors in the dust, stick around to discover what the experts found. LEARN MORE
A study by the video hosting platform Adilo revealed common factors shared by high-ranking YouTube videos.
The research analyzed over 1.6 million videos, focusing on 300 that ranked in the top three for competitive non-local keywords across ten industries.
Authored by Chinasa Ferderick and Felix Johnson, the study offers insights for businesses aiming to improve their visibility on YouTube.
YouTube SEO Study: Top Findings
Engagement Metrics Correlate With Rankings
Research shows that engagement metrics impact YouTube’s ranking algorithm:
- Video Engagement Rate: Top videos averaged 2.65% engagement, compared to the platform average of 0.09%.
- Channel Engagement Rate: Channels with top videos had an average engagement rate of 4.46%.
- View Count: Videos in the top position averaged 358,000 views, while second and third ranked videos averaged 303,000 and 292,000 views, respectively.
Content Formats
The data challenges popular beliefs about video optimization:
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