But much like reach campaigns, sometimes repeated exposure leads to eventual action.
If you’re inspired to ramp up your investment in video, let’s roll up our sleeves and get into optimization.
1. Analyze your current videos
Assuming you’ve posted some video content to YouTube, there’s plenty you can learn from and carry forward.
- Review all published videos to:
- Assess performance metrics, such as views, watch time, likes, comments, and shares.
- Identify videos that have performed well and analyze what elements (e.g., titles, thumbnails, topics) contributed to their relative success.
- Observe the length, format, and pacing of high-performing videos.
- Leverage platforms like TubeBuddy or vidIQ to find high watch times that can indicate especially valuable or entertaining content.
- Evaluate the effectiveness of current SEO strategies, including keyword usage in titles, descriptions, and tags. Even in top-performing videos, you may find gaps that, when filled in, will provide another bump in performance.
- Review comments and feedback from viewers to gain insights into audience preferences and suggestions for improvement. The more views your videos have, the more commentary they want to garner, so it’s fine to stick with analyzing your top performers here.
Dig deeper: The future of SEO content is video – here’s why
2. Analyze your competitors
Start with your top competitors. If they’re not active on YouTube, that’s good for you but not for research.
