In 2025, as brands across various sectors scramble to catch up with the video revolution—yes, even LinkedIn is getting its video act together—plenty of newcomers still haven’t embraced video as a core part of their organic marketing strategy. It’s almost like watching your neighbor buy the latest smartphone but only using it to check the weather! So, why should you really consider investing in video? Well, I’m glad you asked! In this article, we’ll delve into the undeniable benefits of video—like boosted search engine visibility, enhanced engagement, and that all-important multi-platform reach. If you’re ready to understand why 2025 should be your year of video, let’s dive deeper. LEARN MORE
So, why should you invest in video?
Here are three key reasons:
- Increased SERP visibility: With a targeted strategy, YouTube videos have a higher chance of appearing prominently in the SERPs, enhancing brand visibility and driving organic traffic.

- Higher (and longer-lasting) engagement: Video content fosters deeper engagement, encouraging longer view times and generating sustained traffic over months or years.
- Multi-platform reach: Optimized videos could appear on both Google and YouTube (the world’s two largest search engines) and social media platforms, expanding brand visibility across channels.
None of this should be new information, right?