Are you ready to dive into the vibrant world of video marketing? Buckle up, because the numbers are staggering! Picture this: by 2028, adults are expected to spend an astonishing three hours and 30 minutes per day glued to digital videos. That’s half an hour more than what we’re looking at in 2024. Plus, guess what? Digital video viewing has already outpaced traditional TV for three years running! It’s like a never-ending binge-watch, and if you’re not on the video train yet, you might just be missing out on an incredible opportunity.
Now, let me tell you, the days of fancy, high-budget productions are fading fast. Thanks to the rise of short-form content and a growing craving for authenticity, anyone with a smartphone can jump into video marketing! So why not take the plunge? This article is packed with a tailored seven-step guide to help you build your video marketing strategy on social media—whether you’re a newbie or an experienced pro looking to refine your approach. Ready to transform your online presence? Let’s get started! LEARN MOREWith sound, images, music and other engaging elements, video marketing has all the bells and whistles to attract viewers. It’s projected that adults will spend three hours and 30 minutes per day watching digital video by 2028, about half an hour more than the 2024 average. In 2024, digital video consumption surpassed TV viewing time in the U.S. for the third year in a row.
That trend is predicted to continue in the years to come, making digital video a necessity for marketers developing their video marketing strategy on social media.