14. Conduct a social media takeover
Sometimes refreshing your social feeds means letting someone else take over.
Takeovers put the reins of your social accounts in someone else’s hands, usually for 24 hours.
Handing off your social presence to an influencer or celebrity with a massive, active audience is a prime way to get your brand in front of some new faces and inject a new voice into your account if you’re running short on social media post ideas. You can also let someone else in your company take over your account to give your feed some flavor.
Consider business partners and industry relationships that could be good candidates for a takeover. The purpose of a social media takeover is to get exposure, so ideally choose someone whose audience demographic is relevant to your own.
15. Give live video updates
Live video is the third most engaging type of in-feed social content, partly because consumers are looking for authentic, less-produced experiences with brands.
Whether you’re vlogging from your car or conducting a Q&A session, responding to people in real-time establishes a more personal connection with your followers. Live videos on TikTok are also quite popular among shoppers.
Note that many followers might not be able to join live, so giving them the option to go back on their own time is a great way to keep them engaged.
16. Poll your audience
If social media has taught us anything, it’s that people love to share their opinions.
Social media features such as X or Instagram polls are a one-click way to get a pulse on your followers. You can also use visuals to poll followers like Halo Top:
