If you want to keep it on the lighter side, you might stick to tapping into your customers’ sense of humor with memes.
While marketing with memes isn’t for everyone, social media itself is a breeding ground for humorous images and satire. As evidenced by brands like Purple there’s certainly a time and place for memes.
Keep in mind that memes do have a shelf life. If your audience isn’t privy to humor, memes can come off as cringe-worthy and out of touch. That said, many brands with younger audiences and a heavy social presence could benefit from some lighthearted content.
12. Partner with another brand
Co-marketing is a win-win situation. Two brands team up on a campaign or piece of content such as a webinar, ebook, or even a special promotion, and each company gets exposure to the other’s audience.
Look for brands to partner with that aren’t competitors but have a similar target audience. This collab from Reese’s Book Club and e.l.f. cosmetics is a great example.
Social media is the ideal platform for co-marketing campaign ideas because it’s so easy to sync up your efforts.
13. Share industry news and updates
Positioning yourself as a leader in your industry is a smart move and likewise builds confidence among your customers. This is especially important for B2B brands where updates related to legislation or tech trends could have a big impact on your target audience.
Text-only updates with a link in the comments are fair game for these sorts of updates. In fact, this approach is a smart move since platforms like X, LinkedIn and Facebook traditionally don’t get as much read to posts with external links versus posts that keep users on-platform.
