Here’s a good example from Senita’s Instagram feed which primarily features fit checks and showcases of their athleisure via Instagram Reels.
Brainstorm short, creative clips to keep your followers entertained.
10. Repurpose your content
Think about the planning and time it takes to create any piece of content.
Squeezing as much as you can out of your existing posts should be a priority.
For every blog post you write or video you shoot, you should consider additional ideas for promoting it on social media beyond its original format. Consider how you can pull a quote from your content and repurpose it into a share-friendly image via Canva.
You can also make your video content work smarter by repurposing your short-form videos across Reels, TikTok, and YouTube Shorts when appropriate. Alternatively, consider how you can repurpose long-form content into short-form “trailers” on these platforms, too.
Repurposing your content not only breathes new life into old or less popular posts but also keeps your followers from getting bored of the same message shared over and over.
11. Take advantage of trending topics and memes
Sometimes the best social media ideas come to you when you least expect them.
Trending topics on X, Instagram, Facebook or TikTok represent a way for brands to capitalize on topical content. While you have a limited window of opportunity for such content to be relevant, topical posts can score huge numbers.
Joining the conversation is important, but avoid political or potentially sensitive topics. There’s nothing worse than dealing with a public relations nightmare because you tried to be clever.
