Not to mention that UGC is more likely to earn engagement and interactions than branded content by default. Beyond that, UGC can create a sense of community among your followers who also want the opportunity to be showcased by your brand. As always, just make sure to get permission prior to reposting UGC.
8. Develop how-tos and tutorials
More and more consumers prefer social media to video when it comes to breaking down step-by-step instructions.
Educating consumers via how-to and tutorial-style content is a great way to engage your audience, build awareness, and rank in social search.
See how Poppi’s mouth-watering recipes on Instagram are broken down into actionable steps. Each video is short, entertaining, and to the point while remaining comprehensive.
When brainstorming tutorial topics, keep it to ideas you can explain in about a minute. Bonus points if your TikTok or Instagram caption can also explain all of the necessary steps!
9. Create short-form video
Having a defined video content strategy is a must-do for modern brands.
The Sprout Social Index™ reports short-form videos as the most engaging type of in-feed content. Consumers also find short-form videos 2.5x more engaging than long-form ones.
With stats like that, brands should seriously consider creative social media ideas that incorporate video.
Short-form video clips are the bread and butter of TikTok and Instagram Reels, but they’re also perfect for X and Facebook. You can even try out YouTube Shorts. These bite-sized clips usually require minimal editing, can be shot quickly, and are prime for sharing.
