That’s not to say you should totally hand over the keys to your social media presence to AI. Instead, think about how you can generate fresh content ideas faster with a bit of assistance.
For example, tools like Sprout Social can take basic concepts and keywords and refine them into a social media caption that’s more likely to earn interactions. This approach not only saves time but also sparks creativity in situations where you’re burnt out or otherwise strapped for ideas.
Note that Sprout’s AI Assist feature provides multiple options for posts to help marketers pick ideas that make the most sense based on your target audience and brand voice. This is key as using AI for social media posts requires human input to be effective.
Getting the most out of these types of tools means refining suggestions and prompts, not sticking with the first suggestion that pops up. Remember: AI is a tool for ideation and efficiency but not a replacement for original ideas. Coupled with features like scheduling and optimal post timing, Sprout’s AI tools can transform your content creation workflow to meet the demands of modern social media.
7. Invest in UGC: share, pin, retweet, and regram
An ongoing theme of creating social content should be to work smarter, not harder.
Rather than constantly racking your brain over creating new posts, consider how you can apply the 80/20 principle by promoting your brand’s user-generated content instead.
Sourcing customer photos and videos through submissions and hashtags is a prime way to fill your content calendar with less legwork. Instagram Stories also have built-in features where customers can submit UGC, as highlighted by Rare Beauty:
