4. Plan engaging social media posts for every day of the week
Anything you can do to avoid the trap of posting social content as random is a plus. Consistency counts on social media and planning weekly posts can help.
Start a series for each weekday to create an opportunity to interact with your fans and followers on a regular basis. By publishing thematic content regularly, you can build a sense of loyalty and community among your community.
#MotivationMonday, #TransformationTuesday and #WednesdayWisdom are three examples of weekly themed posts that are fair game for most brands.
A regular schedule shows your community what to expect and even offers something to look forward to. Plus, it gives your team a template to follow, so it’s relatively quick and easy to produce
5. Celebrate a social media holiday
Holiday-themed posts are popular among brands and consumers alike but consider that you don’t have to wait until a traditional holiday to make them.
Consider the countless hashtag holidays including #NationalTriviaDay, #GalentinesDay or #NationalCatDay. These playful holidays can spark tons of creative social media content ideas to entertain and engage your audience. Witty captions coupled with audience participation are a recipe for engagement.
Hashtag holidays can fill the gaps in your content calendar and inspire new ideas, granted you pick ones that are relevant to your business.
6. Use AI for social media idea generation
Marketers can’t escape the boom of AI. Whether you’re looking for fresh ideas or need to overcome writer’s block, consider that AI tools can be a big help for content generation.
