Below are 23 social media ideas for brands to keep your feeds fresh. No matter your niche or industry, these ideas are fair game.
1. Ask your audience questions
Asking your audience questions is an easy way to boost your engagement.
Questions can be as simple as weekend plans or something specific like your customers’ favorite product picks.
A tried-and-tested Instagram post idea is using question stickers in Stories. You can also ask questions directly in your post or video captions, just like Cirkul does in this TikTok post.
2. Collaborate with influencers and content creators
Working with influencers via sponsored or collaborative content can result in creative post ideas. Content creators can find unique ways to present your brand that you haven’t tried yourself. Many brands on TikTok primarily promote or cross-post influencer content and UGC to fill their feeds.
Brands like Crumbl do this with their round-up of weekly reviews from creators.
But how do you find the right influencers for your brand? Authenticity is the second most important qualification for creators working with brands, according to The Sprout Social Index™, so focus on influencers who share a similar audience with your brand.
Also, if you find any videos that mention your brand from influencers, ask permission to re-share the content on your brand’s profile. It’s a quick and easy way to show your audience who else enjoys your brand.
3. Launch a social media contest or giveaway
People can’t resist the power of free stuff. Social media contests are one of the most impactful social media activities when it comes to potential engagement from followers. They also represent a way to share
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