If you aren’t already, start asking for reviews from customers. Many brands have a dedicated branded hashtag or place on-site for customers to submit their success stories. Make an effort to get permission from customers prior to posting their testimonials to social, regardless.
22. Share impactful case studies
If you want to show off your brand’s expertise and positive results on social media, case studies can do the trick. By sharing your customers’ or clients’ positive experiences, you can make your social proof truly social.
Case studies are especially popular among B2B brands on LinkedIn. If you plan on sharing case studies there, consider repurposing them as a visual or infographic for increased reach and engagement rather than just dropping a link.
23. Respond to your followers
Social media is conversational, so brands should always be willing to talk back to their followers.
But this is especially important when it comes to providing customer service.
Your customers’ time is valuable and taking the time to respond shows your brand cares. Speaking of time, it’s important to respond to customer service concerns in a timely manner.
NZXT regularly responds to their followers, speaking to how much they value customer care.
We’re in an era where social customer service is essential, so you can’t afford to go silent on your followers. Pay attention to notifications and @mentions of your brand accordingly.
24. Conduct an interview
Serving as an alternative to a traditional Q&A session, social media has made it arguably easier than ever to conduct interviews.
