Let your followers know. Sharing these moments with your audience shows your human side while signaling your brand’s growth.
This is a great B2B social media post idea because you don’t have to rely on aesthetically pleasing product visuals like on Instagram or TikTok. Consider posting these content ideas on LinkedIn instead.
Again, effective social media ideas aren’t just about your product or service. Telling your brand’s story and showing what you’re worth based on your accomplishments can truly cement your company’s status in the eyes of your audience.
20. Celebrate your team with employee spotlights
Employee spotlights are a way to boost your team’s morale while also creating engaging social content. Chances are you’ve seen your fair share of “meet the team” social media posts in the wild, especially on platforms like LinkedIn.
These types of posts can span quick shout-outs, Q&As, or even mini-interviews with team members. Sharing your employees’ stories and achievements personalizes your brand and also serves as a way to increase employee engagement. If you want more social media post ideas involving your employees, check out this employee spotlight template.
21. Highlight customer testimonials
With so much noise on social media, building up your brand’s credibility is crucial. Customer success stories and testimonials on social media can demonstrate the value of your product without feeling totally self-promotional. Quotes, testimonial videos, and even written reviews are all fair game. Take a look at this customer review that Invisalign posted to their own TikTok account.
