Polls don’t need to be a formal affair, nor do they need to be sales-related. Social media represents a conversation, so be willing to listen to your follower’s feedback.
17. Support a cause in your community
Demonstrate your brand values by posting your support for a cause. This can be a one-time or recurring donation to relevant organizations, and your brand can encourage followers to donate. Or, similar to HeyOrca, showcase employee volunteer and fundraising opportunities to local nonprofits.
Showing support online is a great way to help build your brand authenticity, so don’t shy away from the causes that are important to your business.
18. Run a social-exclusive promotion
Although brands shouldn’t push their followers too hard with offers and deals, social media features such as Facebook carousel ads can help you score a financial ROI from your social presence.
You can also promote a sale or social-exclusive ad code like Beachwaver did during Black Friday on TikTok.
The beauty of running ads within social media is that they’re easy to track.
For example, Facebook’s ad platform provides an enormous amount of information in terms of who’s seeing your ads, who’s clicking, and how much your clicks are worth. Meanwhile, running exclusive coupon codes on TikTok or Instagram can help you understand what percentage of your followers are willing to spend.
19. Share a company milestone
Brands should be willing to celebrate their success and victories with followers.
Featured in a major publication? Reach a sales goal? Stoked about a new hire? Upgraded to a new office?
