Are you ready to unlock the secrets of Facebook marketing in 2025? With over 3 billion users hanging out on the platform, Facebook remains an unstoppable force in our digital lives. But here’s the rub: many brands struggle to harness the true power of this colossal network. So, what’s the secret sauce for crafting a successful Facebook marketing strategy? Understanding the latest demographics, benchmarks, and usage stats can be your game changer. In this article, we’re diving deep into the latest trends and insights to help you navigate the evolving landscape of Facebook. Whether you’re looking to connect with Millennials or engage Groups, I’ll reveal the key strategies to elevate your brand’s presence on the site that millions check daily. So, grab your favorite beverage, sit back, and let’s get into it—because you won’t want to miss these insights! LEARN MORE.
Table of Contents
To build (or refresh) a successful Facebook marketing strategy, it’s helpful to understand exactly what’s happening on the world’s largest social platform right now.
This 2025 collection of Facebook demographics, benchmarks, usage information, and marketing statistics provides a solid foundation to help you make the most of this platform that reaches billions of people around the globe.
But first, here are some trends we noticed in the data:
What these stats are telling us
- With over 3 billion monthly active users, Facebook remains the most-used social network. However, engagement is relatively low, meaning brands need to focus on content formats that drive interaction, such as Reels, albums, and Groups, rather than relying solely on Feed posts.
- While Facebook’s audience skews slightly older, Millennials and young adults (18–29) are still highly active on the platform. However, they engage more through Marketplace, Groups, and Reels rather than traditional status updates or link posts. Meanwhile, teen usage has significantly declined.
- Facebook continues to be a relationship-driven platform, where users primarily connect with friends, family, and interest-based communities. Brands that focus on social commerce, leveraging Marketplace and personalized ad targeting, stand to gain the most ROI from their efforts.
General Facebook stats
1. There are more than three billion Facebook monthly active users
As of Q4 2024, Facebook had more than 3 billion monthly active users. There are 3.35 billion daily active users across Meta’s core products (Facebook, Instagram, WhatsApp, or Facebook Messenger).
