Consider factors such as demographics, content preferences, time spent on each platform and popular discussion topics. Compare this to your target audience to reveal where your audience is, and how you can use some of these platforms to connect with them.
1. Facebook
Key Stats:
- Monthly global active users: Over 3 billion
- US users: Over 179 million
- Average time spent per day (US): 30 minutes (2023)
- Largest age group: 25–34 year-olds
- Who should use it: Brick and mortar small businesses (think: local events and reviews) and nonprofits (think: fundraisers) are two industries that stand out on Facebook. It’s also useful for creating different interest groups, offering customer service and social advertising.
Still reigning as one the best apps for social media worldwide, Facebook is a network businesses can’t afford to ignore. With 90% of consumers having a Facebook profile, according to the Index, there’s a good chance your next customer is on Facebook.
Facebook messaging and reviews are an important touchpoint between customer service and social media as it’s a key platform to meet customers looking for support and answers. Adding a Facebook chatbot through a tool like Sprout Social can boost your conversational social messaging and responsiveness.
2. WhatsApp
Key Stats:
WhatsApp is the most popular global messaging app. For brands, WhatsApp presents an opportunity to personally connect with customers all over the world, providing timely support and real-time business updates.
There are many options for using WhatsApp for business, from standard customer care to creative marketing. For example, Domino’s Pizza Indonesia increased their sales by 72% in 2023 by using WhatsApp.
