It also adopts a Pinterest-style board view and topic tabs that range from home, fashion, beauty, food, wellness and travel.
22. Mastodon
Key Stats:
- Monthly global users: 10 million
- Monthly active users: 1 million
- Average time spent per day: 5 minutes (November 2022)
- Largest age group: 25-34 years old
- Who should use it: Mastodon is another microblogging platform, and may be suitable for businesses in niche markets.
Mastodon is an open-source platform. It has a tight-knit community and is mostly used by people interested in software development or decentralized social media.
Its user base is still very small when compared with other platform options. But providing content for this specific audience can benefit brands targeting niche audiences.
23. Neptune
Key Stats:
- Monthly global active users: The platform is currently in beta testing
- Who should use it: Neptune is a new platform that’s trying to stand out from the crowd. It’s a good option for innovative brands looking to set themselves apart from their competitors.
Though Neptune hasn’t fully launched, it’s worth keeping an eye on to see if its innovative approach results in a popular platform in the future. It’s built on a unique content approach, including letting users customize their algorithms with a focus on content quality.
Since social media changes so often, it’s always wise for marketers to keep an eye on possible new apps. Who knows—in a few years, Neptune might be the next big platform.
Find the best social apps for your brand
To build customer relationships that last, you first need to identify where your audience lives online. But knowing which social media platforms your customers frequent is only half the battle. You also need to understand what makes each social media site tick and the rules of engagement.
