Isn’t it fascinating how marketing advice can sometimes feel like ancient history? A new study analyzing over 577,000 LinkedIn posts just shook the very foundations of common wisdom, revealing a game-changing insight: posts with links actually generate 13.57% more interactions and 4.90% more views than those without. Yep, you read that right! Conducted by the research wizards at Metricool, this study dove into nearly 48,000 company pages over a span of three years, stirring up exciting opportunities for marketers to re-evaluate their LinkedIn strategies. If you’ve ever wondered whether sharing those external links might diminish your post’s visibility, it turns out you might want to think again! This compelling evidence not only challenges the norm but also invites us to explore new terrains in our content-sharing journey. Curious about what else this study uncovered? Check it out—LEARN MORE!A new study of over 577,000 LinkedIn posts challenges common marketing advice. It finds that posts with links get 13.57% more interactions and 4.90% more views than posts without links.
The LinkedIn study by Metricool analyzed nearly 48,000 company pages over three years. The findings give marketers solid data to rethink their LinkedIn strategies.
Link Performance Contradicts Common Advice
For years, social media experts have warned against adding links in LinkedIn posts.
Many claimed the platform would show these posts to fewer people to keep users on LinkedIn.
This new research says that’s wrong.
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