Source: @ogslimes
By keeping track of sales and sharing the numbers, this brand is demonstrating transparency and celebrating its most popular products (and subtly encouraging people to buy). Plus, the video is visually interesting: “Who doesn’t want to watch the dopamine-producing satisfying slime pulls?” says Froese.
Key takeaways:
- For inspo, research another brand’s data storytelling strategy, then put your own twist on it.
- You can use data storytelling as a way to share your brand’s proudest stats.
- Make sure to give your audience something to look at besides just the numbers, especially on TikTok.
4 tips for engaging data storytelling, from the experts
1. Start with a catchy hook
“Whether it’s a surprising statistic or an emotional anecdote, the first impression is crucial,” says Froese. Think about what part of your content is most engaging and present it first to capture your audience’s attention.
This is especially important for business professionals and social media managers, as a strong hook can make or break their data communications.
Psst: If you need inspiration for social media hooks, we’ve got 18 awesome examples for you.
2. Simplify complex data
Froese advises breaking down numbers into digestible insights so that you don’t overwhelm your audience. She gives an example from a distillery looking to present their total production volume for a year.
Instead of presenting the number in litres (which, for a lot of us, isn’t easy to visualize), Froese suggests something like: “This year’s whisky production could fill 10,000 glasses!”
