Source: @bcspca
“A cute puppy stops the scroll, and as our eye travels around the image we encounter the data,” says Froese. “It makes us want to read the caption, which further explains.”
The beauty of this “data” is that it’s arguably not data at all — it’s a fact presented in a quantitative way. Instead of saying that SPCA donors fund animal protection investigations, there’s a (albeit basic) statistic used that makes the message more effective.
It’s not rooted in any specific event or time, so it can also be reposted and reshared over and over again.
Key takeaways:
- Be creative about what data you want to share. Even if you don’t have access to studies or stats in your niche, you can storytell with your brand’s own numbers.
- Data storytelling can make great evergreen content, and is good to have in your media library when planning your social media calendar.
- When presenting data, keep the other design elements basic so you don’t overwhelm the viewer—a single photo works well.
5. OG Slimes’ Slimify Wrapped TikTok
Some forms of data are easier to understand because they are more present in current pop culture — for example, Spotify Wrapped.
Spotify gathering each listener’s stats for the year and presenting it in a clear, sharable graphic is excellent marketing. Plus, it tells a story (sometimes, an embarrassing one… there should be a support group for people who have the Glee cast in their top five artists).
Other brands use Spotify Wrapped as a jumping off point for their own data storytelling, like this video from OG Slimes.
