Timeliness matters when it comes to sharing data, too. The below carousel all about exam culture in the U.S. was posted around finals season for high school and university students, making it instantly relevant (and sharable) content.
“Data shows the best when presented with clean, bold, eye-catching graphics to convey it — people remember visual cues better than numbers or text alone,” says Froese.
Source: @impact
Along with facts and figures, Impact uses strong visuals to engage viewers and cites sources at the end of posts. Plus, the posts almost always end with a question that prompts engagement: in this case, it’s “What are your thoughts on exam culture?”
Key takeaways:
- Use data that is timely and relevant to what is happening, now — plan ahead and schedule your posts to be part of the current conversation.
- Cite verified, credible sources whenever you can for maximum transparency.
- Ask your audience what they think about the data you’ve presented to encourage comments (and boost your engagement rate).
2. Farmers Pick’s Zucchini TikTok
Hooks are especially important on TikTok, because you only have a few seconds to capture your audience’s attention before they scroll away. This TikTok from Farmers Pick in Australia demonstrates how data can make an excellent hook.
Source: @farmerspickau
Starting the video with data (“1,500 zucchinis rejected by the supermarkets because it doesn’t meet their ridiculous beauty standards”) gives this TikTok a bit of shock value.
“The surprise of someone in a high-visibility vest with thousands of zucchinis is not something you see every day, so that hooks you in,” Froese adds. Then, the video continues to explain and show evidence of that data.
