Are you ready to navigate the ever-shifting landscape of email marketing in 2025? It’s a wild world out there, filled with economic uncertainties, significant tech shifts, and the rising tide of generative AI! With inbox providers altering their game and new technologies blossoming, it can feel overwhelming to pinpoint where to focus your efforts. Thankfully, Chad S. White has put together a comprehensive guide, leveraging insights from seasoned digital marketing pros to highlight the trends that matter most this year. He dives deep into what’s gaining traction and what’s falling by the wayside, giving marketers the tools they need to make informed decisions. Get ready to uncover the biggest shifts in email marketing trends and set your strategy on fire! LEARN MORE.
Email marketing is constantly evolving, so it can be difficult to know where to invest your time and energy from year to year. Just a few of the recent changes and challenges that email marketers have faced include:
- Economic uncertainty caused by global trade disruptions, high inflation, and high interest rates
- Changes at inbox providers, including broader BIMI support, Apple’s launch of iOS 18, and Gmail’s increasing use of Automatic Extraction
- Generative AI raising concerns and opportunities across the marketing spectrum
To help you prioritize your email marketing efforts this year, we surveyed Oracle Digital Experience Agency’s hundreds of digital marketing experts for the sixth year in a row, asking them to rate the current adoption of a range of email marketing technologies and tactics, as well as the impact they predict each will have in 2025. Then we mapped the results into adoption-impact quadrants.
