Navigating the ever-changing landscape of Instagram can feel a bit like trying to keep up with a hyperactive squirrel on caffeine—it’s fast-paced, unpredictable, and loaded with potential if you know how to harness it! With the competition heating up, it’s essential for brands to stay in tune with the latest trends and tactics to effectively engage their audiences. After all, who doesn’t want to be the brand that captures scrolling thumbs and piques curiosity? In this article, we’ll explore the top 12 Instagram trends for 2025. From the rise of video content to innovative AI-driven techniques, we’ll uncover creative ways for brands to connect with followers like never before. So, let’s dive in and level up our Instagram game together! LEARN MOREAs competition on Instagram gets tougher, brands need to stay relevant and find new ways to engage their audiences. New Instagram trends and features pop up regularly, changing how people interact with content on the platform. Staying on top of these trends is essential to build a powerful Instagram marketing strategy that’s always up to date.
In this article, we dive deep into the top 12 Instagram trends for 2025. We’ll cover innovative tactics like AI-driven content creation and show you creative new ways to engage your followers.
1. Video takes priority over images
Video continues to dominate on Instagram even in 2025. This is instantly visible when you open your own Instagram Feed. Notice how the first few posts are Reels. You’ll see the same trend when you go to your Explore page. This speaks volumes about how the platform prioritizes video content.
