Six years ago, I embarked on a website content overhaul that nearly spun out of control when the product team and sales department found themselves at odds over messaging priorities. You know the feeling—like a horror movie where the protagonist realizes too late they forgot to check for monsters under the bed. Despite my years in content strategy, I made a rookie blunder: I didn’t utilize a stakeholder map. That experience was a wake-up call, compelling me to adopt a systematic approach to stakeholder management that I now swear by. Fast forward to today, and I’ve guided content projects for over 30 SaaS companies, witnessing firsthand how the right stakeholder strategy can shift jumbled feedback into a cohesive roadmap. Curious about how to avoid the pitfalls I faced and harness the power of stakeholder management? Well, let’s dive in! LEARN MORE.Six years ago, I led a website content overhaul that nearly derailed when the product team and sales department had completely different ideas about our messaging priorities.
Despite my experience with content strategies, I made a rookie mistake — I hadn’t created a stakeholder map. That experience pushed me to develop a systematic approach to stakeholder management.
Now, as a content strategist who’s guided content projects for over 30 SaaS companies, I’ve seen how the right stakeholder strategy can transform scattered feedback into a clear direction.
Table of Contents
What is a stakeholder map?
A stakeholder map is a visual document that plots out everyone who has influence over or is affected by your project. It shows who needs to be involved, how much influence they have, and how their priorities connect.
Post Comment