Have you ever tried searching for a local business only to end up in a rabbit hole of outdated info and sketchy reviews? Trust me, you’re not alone! In today’s digital age, the importance of having an accurate and compelling local business listing can’t be overstated. A local business listing is essentially your online storefront; it includes key details like your company’s name, address, and phone number, along with customer reviews and images. Think of it as your digital calling card that helps potential customers discover you amidst the sea of competition. But what makes a great local business listing, and how can it be leveraged to boost your visibility and trustworthiness? Let’s dive in and explore the ins and outs, so you can stand out in your local market! LEARN MORE
What Is a Local Business Listing?
A local business listing (also called a local citation) is any online mention of a company’s name, address, and phone number (NAP). It often includes a short description, customer reviews, images, working hours, and a link to the website.
Like this example from Yelp:
Why Are Local Business Listings Important?
Local business listings are important because having correct business information shown publicly makes it easy for customers to find your business. It also helps search engines like Google deliver accurate details to users who look for your business.
Accurate citations make your company seem more trustworthy to both customers and search engines. As a result, your business can appear in more local search results.
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