Are you ready to give your local business the visibility boost it desperately needs? Imagine if your favorite pizza shop had its Google Business Profile fully optimized—wouldn’t that be a game changer for hungry customers searching nearby? Luckily, with 2025 on the horizon, I’ve crafted the ultimate local SEO checklist to help you elevate your search presence and reel in more customers. Whether you’re a seasoned marketer or just starting out, this checklist is designed to streamline your SEO efforts and improve your online reach. Plus, I’ve included a free interactive checklist to help you track your progress step by step! So, are you ready to make your business a local favorite? LEARN MORE.Follow our ultimate local SEO checklist to increase your local business’s search visibility and get more customers in 2025.
To track your progress with these local SEO tasks, use our free interactive checklist in Google Docs.
1. Set Up Your Google Business Profile
Set up your Google Business Profile (GBP) so your business is eligible and more likely to appear in Google’s map-based search results.
This is probably the most important task on this local SEO checklist because many users discover businesses through Google’s local results.
For example, a user searching for a pizza parlor would see results like this:
Here’s a checklist for setting up your GBP:
First, if you haven’t already, add or claim your business on the GBP website. And go through the business verification process.
Then, fill out and optimize your GBP by providing complete and accurate information about your business. So users can get all the details they need before visiting or contacting you.
