In this enlightening episode of the Affiliate Marketing Podcast, host Lee-Ann Johnstone dives into the transformative world of Comparison Shopping Services (CSS) alongside Joep van den Boer from Shoparize. Ever wondered how smaller businesses can hold their ground against retail giants in the crowded digital marketplace? Or what secret sauce can enhance your visibility on Google Shopping? Joep unpacks the crucial role CSS plays in leveling the playing field for SMEs, discussing essential strategies, technical know-how, and the ongoing evolution of CSS within the affiliate marketing landscape. He sheds light on common misunderstandings while sharing success stories that illuminate the path to effective partnerships and transparent testing. This conversation not only paints a compelling picture of the present but also looks toward the future of affiliate marketing. Trust me, you won’t want to miss these insights! LEARN MOREIn this episode of the Affiliate Marketing Podcast, host Lee-Ann Johnstone speaks with Joep van den Boer from Shoparize about the role of CSS (Comparison Shopping Services) in affiliate marketing. They discuss the importance of CSS in enhancing visibility on Google Shopping, the technical requirements for working with CSS publishers, and the evolution of CSS in the affiliate landscape. Joep shares insights on how CSS can support SMEs, strategies for working with CSS publishers, and addresses common misconceptions. The conversation also touches on the future of affiliate marketing, success stories, and the importance of testing and transparency in partnerships.
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