Are you ready to dive into the fast-paced world of Amazon-sponsored sales programs? As we look ahead to 2025, an intriguing statistic has surfaced: a whopping 41% of U.S.-based enterprise brands and retailers are planning to leverage programs like “Born to Run” and “Vine” to supercharge their sales efforts. If that doesn’t pique your curiosity, I don’t know what will! The recently unveiled “State of the Amazon Seller 2025” report from Jungle Scout sheds light on this trend, revealing how nearly 1,500 Amazon vendors responded about their strategies for the upcoming year. So, what exactly is this elusive Born to Run program, and why are so many businesses eager to hop on board? Let’s explore the ins and outs of this opportunity that promises to transform how brands engage with this colossal marketplace. Curious to know more? Get ready to click and explore! LEARN MORE
Some 41% of U.S.-based enterprise brands and retailers planned to use an Amazon-sponsored program — such as Vine or Born to Run— to help drive sales in 2025, according to the recently released “State of the Amazon Seller 2025” report from Jungle Scout.
In January 2025, Jungle Scout queried nearly 1,500 Amazon vendors, marketplace sellers, and folks just getting started with the platform. About 75% of respondents came from the United States, and 47% worked at a “large brand or retailer.” The report reflects the sentiment of surveyed sellers but not necessarily the overall marketplace.
Nonetheless, more than four in 10 respondents from enterprise-level businesses ticked the “Born to Run/ Vine / Amazon Programs” box for planned growth channels in 2025. Vine is Amazon’s program that invites trusted reviewers to share their candid product opinions. The unspecified other “Amazon programs” tells us little, but “Born to Run” is interesting.
