Affiliate Marketing

Unicef USA and WWE Team Up to Help Kids in Need

When it comes to odd couples, the unlikely pairing of Unicef USA (United Nations Children’s Fund) and World Wrestling Entertainment (WWE) might qualify for such a distinction, at least at first blush. “We are both brands that are magnificent, but maybe somewhat misunderstood,” acknowledged Shelley Diamond, Unicef USA’s CMO. It turns out, however, that the…

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