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The Guardian Invites Pedestrians in Berlin to Break Glass for Free Magazines

In a post-Brexit world, The Guardian has directed European readers to its international magazine in explosive fashion–by encouraging them to literally break glass to read a copy. The U.K.-based news organization launched an out-of-home campaign in Berlin this week, with posters that depict shattered boxes containing print issues of the Guardian Weekly. As a kickoff…

Read more: adweek.com

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