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CES Is the Event to Watch as Omicron Variant Threatens Return of 2022 Events

I know I’ve not been alone in my excitement about the return of in-person events. But despite the appeal of live interaction and experiential value, earlier this year the question of “Is this worth leaving…

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The Myth of the Creative Rockstar and What Having an A-Team Does to Your B-Team

What is creativity and how does it work? For an industry built around humanity’s most powerful transformative force, it often feels we really don’t know much about it. Of course, much has been written about…

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It’s Time to Review the Expectation of Auditing

Marketing procurement has always been a valuable asset to any brand and can be for every agency too. Never more so when there is a “crisis” or belt-tightening as we have had in recent times…

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The Hot Takes About Facebook Going Meta Is a Symptom of Our Resistance to Change

Oh look, Facebook has decided to change its name. Leave aside the fact that it actually hasn’t (Facebook will still be called Facebook–it’s a corporate rebrand, like with Alphabet/Google), this was the starting pistol for…

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The Legacy of 2020 on Media Habits: The Second Screen

While 2020 was a year largely defined by staying at home, mechanisms through which individuals could still find connections with others or an escape from the realities of life in a pandemic took on a…

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A Facebook by Any Other Name Is Still Facebook

From the company that brought you misinformation, privacy issues, bullying and a riptide of societal ills comes Facebook’s latest endeavor, an unapologetic claim to the wide expanse that is the metaverse. There’s been speculation for…

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Adland Has Oil on Its Hands—Now Is Its Chance to Makes Things Right

The concept of a personal carbon footprint was popularized by Ogilvy in 2005, as part of an ad campaign for BP. Yep, just like diamond engagement rings, George Foreman Grills and Father’s Day, your carbon…

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Why Your Chief Executive Officer Should Also Be Your Chief Diversity Officer

In the not-too-distant past, corporate diversity efforts fell under the corporate social responsibility banner and often amounted to not much more than a footnote in the annual report. Now that the demand for change toward…

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How Deep Tech Can Help Brands Save The World

We may come to understand our exit from the pandemic–our ‘Pandexit’ if you will–as the moment global society decided to start taking its existentialist responsibilities seriously. That might be the perfect moment, then, not only…

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The UK’s GDPR Overhaul: 5 Things to Be Aware Of

As the United Kingdom (U.K.) evolves in a post-Brexit world, one of the areas that digital marketers will be keeping a close eye on will be the forecasted updates to data legislation. There is plenty…

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