voice

5 Steps Men Can Take to Stamp Out Workplace Harassment

When asked about sexual harassment in the workplace, companies will often reiterate the same phrases of “zero tolerance” or “no place in our office,” but the problem often lies in that most complaints never reach…

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10 Things You Need to Know About the Metaverse

In an era of technological advancement so rapid that each iPhone upgrade brings a raft of attributes that would, just a few years before, have been viewed as magic, it may sometimes seem as if…

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6 Ways to Succeed Advertising a ‘Low Interest’ Category

You know what the ultimate hard-luck story is in advertising? “We’re in a low-interest category.” This is our industry’s equivalent of “I got stuck in traffic” or “last night’s beer must have been off.” It’s…

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Oatly Lost Its Trademark Battle—What Should It Do Next?

What’s blue and white and oat-filled? Two products, but neither more distinct than the other as London’s High Court determined last week, when a trademark verdict was called in favor of British food manufacturer Glebe…

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JetBlue’s Paisly Cements the End of Traditional Customer Mapping

To challenge third-party aggregators, more airlines across the globe are launching their own online travel agencies, also known as OTAs, to stay competitive as travel rebounds from the pandemic. And evidence shows the pandemic is…

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How to Use Voice Search SEO to Boost Your Business

When you’re thinking of a Search Engine Optimization (SEO) strategy, you probably have images of blog posts and site headings in your mind. But what about voice search? Most people might not even consider voice…

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How Nike and Adidas Have Driven Mobile-Based Loyalty

This month, Nike has been garnering acclaim for an inspirational, one-minute film called “The Toughest Athletes,” which celebrates the strength of mothers as well as the brand’s first dedicated maternity line. And to create long-term…

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We Must Redefine—and Deepen Our Sense of—Culture

“I do this for my culture.” Twenty years ago, Jay-Z made a declaration in his 2001 classic, “Izzo (H.O.V.A.).” It established a phrase that would become a mainstay in the hip-hop vernacular. The implication of…

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3 Digital Marketing Trends to Come in 2021

A global pandemic, widespread social unrest and polarizing political events. With 2020 almost in the rearview mirror, is it wise to predict what next year holds? I think it’s worth a shot! Here are three…

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Why We Need a ‘Bye Week’ in Corporate America

2020 has stretched individuals and organizations to their full capacity. Unfortunately, the countless challenges won’t disappear when Dec. 31 rolls over into Jan. 1, 2021. The issues exposed over the last year will require new…

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