voice

I know I’ve not been alone in my excitement about the return of in-person events. But despite the appeal of live interaction and experiential value, earlier this year the question of “Is this worth leaving…

What is creativity and how does it work? For an industry built around humanity’s most powerful transformative force, it often feels we really don’t know much about it. Of course, much has been written about…

Marketing procurement has always been a valuable asset to any brand and can be for every agency too. Never more so when there is a “crisis” or belt-tightening as we have had in recent times…

Oh look, Facebook has decided to change its name. Leave aside the fact that it actually hasn’t (Facebook will still be called Facebook–it’s a corporate rebrand, like with Alphabet/Google), this was the starting pistol for…

While 2020 was a year largely defined by staying at home, mechanisms through which individuals could still find connections with others or an escape from the realities of life in a pandemic took on a…

From the company that brought you misinformation, privacy issues, bullying and a riptide of societal ills comes Facebook’s latest endeavor, an unapologetic claim to the wide expanse that is the metaverse. There’s been speculation for…

The concept of a personal carbon footprint was popularized by Ogilvy in 2005, as part of an ad campaign for BP. Yep, just like diamond engagement rings, George Foreman Grills and Father’s Day, your carbon…

In the not-too-distant past, corporate diversity efforts fell under the corporate social responsibility banner and often amounted to not much more than a footnote in the annual report. Now that the demand for change toward…

We may come to understand our exit from the pandemic–our ‘Pandexit’ if you will–as the moment global society decided to start taking its existentialist responsibilities seriously. That might be the perfect moment, then, not only…

As the United Kingdom (U.K.) evolves in a post-Brexit world, one of the areas that digital marketers will be keeping a close eye on will be the forecasted updates to data legislation. There is plenty…