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How to identify your products for Google

Manufacturers, retailers and publishers should use structured data and provide an accurate GTIN whenever possible. Please visit Search Engine Land for the full article. Read more: feeds.searchengineland.com

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Microsoft Bing updates search results interface to make it more visually immersive

Microsoft Bing updates recipe results, similar looking items, expandable carousels, infographic panels and local answers design. Please visit Search Engine Land for the full article. Read more: feeds.searchengineland.com

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Google Ads mobile app adds custom and performance insights notifications

The updates can help advertisers keep tabs on the metrics that are important to them and notify them of significant performance changes. Please visit Search Engine Land for the full article. Read more: feeds.searchengineland.com

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Video: Shimon Sandler on building and growing your search marketing agency

Shimon Sandler has a long history in the space, working at some of the most well known agencies and brands in the US. Please visit Search Engine Land for the full article. Read more: feeds.searchengineland.com

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‘You got into Harvard Law?’ ‘What… like it’s hard?’ World Intellectual Property Day; Monday’s daily brief

Plus, Facebook announces new tools for Business Suite Manager Please visit Search Engine Land for the full article. Read more: feeds.searchengineland.com

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Maryland’s ad tax is here, and advertisers should look to their European counterparts for how to deal with it

Last year, Google passed digital service taxes onto advertisers in the UK, Turkey and Austria, and it’s likely to do the same in the U.S. as well. Please visit Search Engine Land for the full…

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Digital-first commerce boosts Shopify’s earnings

Meanwhile, physical giant Walmart reports disappointing earnings. Please visit Search Engine Land for the full article. Read more: feeds.searchengineland.com

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Responsive search ads now the default in Google Ads

RSAs give advertisers more flexibility to address changing market environments due to the pandemic, says Google Please visit Search Engine Land for the full article. Read more: feeds.searchengineland.com

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Next week: Actionable, expert-led content training at SMX Create

Attending SMX has never been easier or more affordable. What are you waiting for? Please visit Search Engine Land for the full article. Read more: feeds.searchengineland.com

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Video: Fay Friedman on e-commerce SEO vs property management SEO

We also spoke about common issues found in many SEO audits. Please visit Search Engine Land for the full article. Read more: feeds.searchengineland.com

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