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801+ Power Words That Pack a Punch & Convert like Crazy

Power words are like a “cheat code” for boosting conversion rates. Sprinkle in a few, and you can transform dull, lifeless words into persuasive words that compel readers to take action. And the best part?…

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How Could Deepfakes Change Marketing?

Deepfakes are receiving a lot of bad press. U.S. Sen. Marco Rubio (R-Fla.) called the technology a propaganda weapon.  Facebook’s COO Sheryl Sandberg said deepfakes raise the issue of not believing what you see. Investigative…

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SEMrush Disavow Links Tutorial: Create, Export, Submit!

In this post, we’re going to create a disavow file using the SEMrush Backlink Audit tool. If you’ve been thinking about cleaning up your backlinks profile, this post is for you. Before we get started,…

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The 7 Best Vertical Menu WordPress Themes with Sidebar Navigation

Create a website with sidebar navigation using one of these professionally-made vertical menu WordPress themes. Read more: competethemes.com

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Gousto CMO Tom Wallis on the five key ingredients of an effective data-driven strategy

Gousto is a recipe-box company that sends easy-to-follow recipe cards (and precise ingredients) to enable customers to cook up impressive meals at home. Wallis breaks down what the company has learnt over the past eight…

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Facebook Audience Network: Apps Using Bidding Up 7x From 2019

Facebook said the number of applications using bidding with its Facebook Audience Network monetization platform is seven times larger than at the same time last year. The social network added that among publishers that have…

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Facebook Announces New, Annual App Check-Up Process to Detect Potential Data Misuse

Facebook is instituting annual reviews of how apps are using its data, in order to stop another Cambridge Analytica. Read more: socialmediatoday.com

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Using Influencer Marketing for Positive Change: A Conversation With Lyft

How does Lyft use influencer marketing, and initiatives focused on making real social impact, to maximize its brand awareness and market share? Here are some insights into the company's approach.  Read more: socialmediatoday.com

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