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Google Ads vs. Facebook Ads: Which Is Right for Your Business?

So you’ve chosen a business idea, built your website, and now you need to get the word out. Chances are you’re already considering advertising through the two behemoths of the online ad world, Google and…

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BOJ’s Kuroda: We are starting to see light at the end of pandemic tunnel

Remarks by BOJ governor, Haruhiko Kuroda, at the BOJ-IMES conference Mostly token remarks and nothing that really stands out too much as he doesn’t really touch much on policy besides the responses that they undertook…

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Local Business SEO Tips and Tactics

When users search for local products or services, they mean business. Around a quarter of local searches lead to purchases that same day. People rarely window shop when they distinguish their searches by proximity and…

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What consumers think of new Mother’s Day marketing tactics, including opt-out options

The majority of consumers say they would have a better opinion of brands that allow them to opt out of Mother’s Day marketing. Read more: adage.com

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The Complete Guide to Lifecycle Marketing

Savvy marketers know it’s rare to reel in customers at the first encounter with a brand. Winning people over takes time, thoughtful touchpoints, and a whole lot of trust. Fortunately, there’s a strategy that includes…

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Technical Content Writing Tips and Topics

Today, the success of a business relies heavily on the effectiveness of its online presence and technical content writing is the one of best ways for manufacturers to increase theirs. Consumers research what they want…

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Best Domain Brokers

Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. You’re starting a new site. You Google the domain name to see if it’s…

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How We’re Going to Use X Reality (XR) in Business

Are you ready for X reality? It’s coming, too, along with a host of exciting business and marketing opportunities.   Here is what it is, why it matters, and how to use it to grow your…

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6 Reasons to Start an Affiliate Marketing Program for Your Small Business (+ How to Do It)

There are so many options available for small businesses to market their products and services. How can you decide which ones are the most profitable? Often, the answer is that many different marketing strategies used…

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801+ Power Words That Pack a Punch & Convert like Crazy

Power words are like a “cheat code” for boosting conversion rates. Sprinkle in a few, and you can transform dull, lifeless words into persuasive words that compel readers to take action. And the best part?…

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