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How to Build a Brand: An 8-Step Guide for 2021

Imagine that you have to buy a gift for your chocolate-loving friend. Do you go with Reese’s, or a lower-priced generic product? For me, Reese’s is a no-brainer due to its higher perceived worth as…

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Social Media Analytics: The Complete Guide

It’s 2021 and some businesses still haven’t come to grips with social media analytics and how they can supercharge the effectiveness of their marketing efforts Read more: socialbakers.com

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How to Optimize Landing Pages to Maximize Pay-Per-Call Conversions

It’s the middle of the night and all of a sudden: drip, drip, drip… You wipe your face and peer through the darkness at the ceiling. Uh-oh, something’s leaking up there. Like most people, you…

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What is ecommerce? Types, examples & key features

Ecommerce is a huge field and in the digital age, the term ecommerce can mean different things in different industries. So, what is ecommerce? Ecommerce refers to any business that takes place on the internet,…

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How ad agencies are living up to diversity promises—and where they fall short

Read more: adage.com

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A day in the life of… Sacha Lazimi, co-founder and CEO at Yubo, the social video live-streaming app

Sacha Lazimi is the co-founder and CEO of Yubo – a social platform designed for users under 25 to make friends via the medium of live-streaming. Now with over 40 million users, Yubo has gone…

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7 Ways to Build Strong Client Relationships (+ 6 Pro Tips)

Building strong client relationships isn’t rocket science. In fact, cultivating a strong relationship with any client boils down to just two things: Good communication; Offering lots — and I mean lots — of value with the aim…

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6 Types Of Interactive Content Proven to Boost Customer Engagement

Today, every brand aims to ace the digital marketing game, and for a good reason. More people are using social media than ever before, and it can be easy to become just another ad to…

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How Brands Can Effectively Support Their Social Media Managers

This post was originally published by Forbes on March 15, 2021 It’s been a rough year for pretty much everyone. And social media has become a less friendly place along the way. That’s why it’s…

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Google Ads vs. Facebook Ads: Which Is Right for Your Business?

So you’ve chosen a business idea, built your website, and now you need to get the word out. Chances are you’re already considering advertising through the two behemoths of the online ad world, Google and…

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