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Decades ago, it was almost unheard of for businesses to disclose their hiring practices, production standards, and environmental impact. But today, transparency in business ethics is practically a requirement for any business that wishes to…

Start by leveraging your company’s own superpowers to help organizations realize their goals. Read more: adage.com

Facebook has published a new report, in partnership with Deloitte, which looks at how SMBs are adjusting their digital strategies in response to the pandemic. Read more: socialmediatoday.com

When users search for local products or services, they mean business. Around a quarter of local searches lead to purchases that same day. People rarely window shop when they distinguish their searches by proximity and…

There are so many options available for small businesses to market their products and services. How can you decide which ones are the most profitable? Often, the answer is that many different marketing strategies used…

YouTube is expanding its slate of sponsorship opportunities via YouTube Select, giving brands more ways to attach their promotions to specific moments and themes. Read more: socialmediatoday.com

Power words are like a “cheat code” for boosting conversion rates. Sprinkle in a few, and you can transform dull, lifeless words into persuasive words that compel readers to take action. And the best part?…

The past year made a lot of business owners digitize their stores sooner than they’d planned. Still more people started fully online shops. The selling platform those retailers use is almost certainly Shopify. That’s why…

“Pop Art” is a name that reads like a contradiction. Art is often lauded as high-minded and original. Pop is largely disdained as lowbrow and repetitive. But in many ways, the name encapsulates what makes…

Forex news for Asia trading on Thursday 20 May 2021 Gyrations for crypto continued after the huge moves seen on Thursday, with BTC (for example) pulling back from its >$40K bounce high to $35K. Sources…