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How to Create a B2B Content Strategy

B2B and B2C content marketing require entirely different strategies. However, whether you’re targeting businesses or individual consumers, one point remains the same: Content matters.  Content is how you boost brand awareness, build trust in your…

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CAD/JPY nears multi-year resistance as buyers eye further upside breakout

CAD/JPY trade to its highest levels since January 2018 Buyers are aiming to take out daily resistance from the May high @ 91.19 currently and are quick to set their sights on key resistance from…

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Social Media Analytics: The Complete Guide

It’s 2021 and some businesses still haven’t come to grips with social media analytics and how they can supercharge the effectiveness of their marketing efforts Read more: socialbakers.com

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Australian Dollar Grips On as RBA Delivers on Expectations, Will AUD/USD Rise?

The Australian Dollar held steady immediately after the RBA stuck with their plan for tapering through to February. Can AUD/USD break resistance? Read more: dailyfx.com

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Facebook Launches Redesigned Settings Layout to Make it Easier to Find Each Element

The new layout is designed to better align with how users look to update their in-app preferences. Read more: socialmediatoday.com

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A Thanksgiving Fundraising Appeal Guide (+ Free Scripts)

If you’re contemplating a Thanksgiving fundraising appeal, you may be wondering how to compete with the media noise of the holiday season. This is a crucial time for fundraising because 30% of annual giving happens…

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How to Optimize Landing Pages to Maximize Pay-Per-Call Conversions

It’s the middle of the night and all of a sudden: drip, drip, drip… You wipe your face and peer through the darkness at the ceiling. Uh-oh, something’s leaking up there. Like most people, you…

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5 Ways to Grow Your Insurance Email List

If you are an insurance provider, email represents a key component of your marketing strategy. But what if your insurance email list includes too few contacts? Without an active plan to grow and nurture this…

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How to Get Started With Video Marketing

There’s no doubt about it: a successful video marketing campaign will absolutely transform how your business operates.If you’ve been dreaming about an increase in brand awareness, organic lead generation, and personal connections with your customers…

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What is ecommerce? Types, examples & key features

Ecommerce is a huge field and in the digital age, the term ecommerce can mean different things in different industries. So, what is ecommerce? Ecommerce refers to any business that takes place on the internet,…

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