testing

How NFTs and the metaverse could solve holiday supply chain issues

A look at how brands are testing the booming economy in the digital world, which is unaffected by real-world woes. Read more: adage.com

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TikTok’s Testing Even Longer Video Uploads as it Looks to Expand its Presence

Some users are now seeing a notification that they can publish videos up to 5 minutes long in the app. Read more: socialmediatoday.com

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How to write ad copy that actually converts (and 3 major mistakes to avoid)

When testing copy, make it worth testing. Use power words or emotional calls-to-action to really analyze what messaging has a stronger appeal and why. Please visit Search Engine Land for the full article. Read more:…

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