tech

DIAM Co., Ltd. Buys iShares iBoxx USD Investment Grade Corporate Bond , iShares U.S. …

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The Trade Desk builds first-party data platform to prep for end of cookies

Company faces ad tech headwinds around privacy, competing solutions, and moves from tech giants. Read more: adage.com

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Disney looks to level playing field for smaller advertisers with tech advancements

Mouse House expects 50% of its ad business to be automated in next five years.  Read more: adage.com

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Markets de-risking into the weekend? 

Pause for thought This week’s equity markets saw a classic ‘turnaround Tuesday’ as the sell the fact response from Biden’s stimulus package was erased. Today we are seeing some de-risking, possibly into the weekend after…

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How AI Tools at Mailchimp Could Help Market Smaller Businesses

A new pair of marketing tools from Mailchimp aims to make machine learning capabilities more accessible to companies that don’t necessarily have the resources for a big data science division or expensive tech. One, called…

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How to Build a Marketing Technology Stack That’ll Grow With You

Dear Marketing ops professionals, what will your marketing team look like six months from now? Or a year from now? How many people will you add? What new tools, systems, and data will you need?…

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IPO Rumors: Is Wall Street Ready To Embrace Ad Tech (Again)?

Murmurs have circulated in recent weeks that several ad tech companies are preparing initial public offerings, contributing to the most robust IPO market in five years. Adweek spoke with several analysts in the space to…

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