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Company faces ad tech headwinds around privacy, competing solutions, and moves from tech giants. Read more: adage.com

Mouse House expects 50% of its ad business to be automated in next five years.  Read more: adage.com

Pause for thought This week’s equity markets saw a classic ‘turnaround Tuesday’ as the sell the fact response from Biden’s stimulus package was erased. Today we are seeing some de-risking, possibly into the weekend after…

A new pair of marketing tools from Mailchimp aims to make machine learning capabilities more accessible to companies that don’t necessarily have the resources for a big data science division or expensive tech. One, called…

Dear Marketing ops professionals, what will your marketing team look like six months from now? Or a year from now? How many people will you add? What new tools, systems, and data will you need?…

Murmurs have circulated in recent weeks that several ad tech companies are preparing initial public offerings, contributing to the most robust IPO market in five years. Adweek spoke with several analysts in the space to…