strategy

Marketing That Matters: How Which? and Brainlabs link marketing to sustainable business growth

The post Marketing That Matters: How Which? and Brainlabs link marketing to sustainable business growth appeared first on Econsultancy. Read more: econsultancy.com

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9 Digital Marketing Tips for the Holidays

Black Friday, Cyber Monday, Super Saturday—the holiday season doesn’t lack shopping days. Add those to the traditional boost in consumer spending that occurs in the run-up to the holidays, and you have a recipe for…

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25 Types of Humor to Tickle Your Funny Bone (+ Examples)

Are you looking for different types of humor to add a little wow! to your writing? Do you need some pizazz for your prose? Humor can be a great strategy … 25 Types of Humor…

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Can you survive this haunted Zillow tour?

Also in this week’s Agency Brief: Friendly’s taps Erich and Kallman as AOR, and the Doner Partners Network hires its first chief strategy officer. Read more: adage.com

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How sport is pivoting to a direct-to-fan offering

Image: Shutterstock The proposed European Super League was the most significant attempt to date by a major sports brand seeking to create a direct-to-fan offering for its  product, and it won’t be the last. The…

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With Independent Agencies, Each Brand Gets Its Own Spotlight

Over the past year, the popularity of independent agencies has grown rapidly as speed, flexibility and outside-the-box creativity continue to be top priorities for brands looking to meet their target audiences where they are. Josh…

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What not to miss at October’s Festival of Marketing

It’s always fun picking out your favourite talks from the Festival of Marketing agenda. One of the charms of the virtual format the Festival has been using over the past year is that with no…

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How to Create a B2B Content Strategy

B2B and B2C content marketing require entirely different strategies. However, whether you’re targeting businesses or individual consumers, one point remains the same: Content matters.  Content is how you boost brand awareness, build trust in your…

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