strategy

How to Create a Rock-Solid Social Media Marketing Strategy for 2021 in 9 Steps

Since way way back in 2010 when I launched my social media strategy consulting firm Windmills Marketing (DBA PDCA Social), I’ve helped a multitude of companies through the creation and implementation of a social media…

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Data-driven advertisers have a hammer and everything looks like a nail

The original quote is attributed to Abraham Maslow (yes, the guy with the hierarchy of needs), and is an illustration of a cognitive bias called “The Law of the instrument”. This law basically states that…

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Mark Ritson, Bob Hoffman and Helen Edwards to speak at new Festival of Marketing event

The agenda for The Bottom Line, which will run virtually from 23 to 25 March, is now live with all content curated with the aim of helping marketers better determine what they should spend their…

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Create a Video Marketing Strategy with 5 Easy Steps

Would you believe that people spend 33 percent of their time online watching videos? What’s more: nearly nine out of ten marketers used video in their 2020 marketing strategy. Oh, and let’s not forget that…

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A day in the life of… Tanya Field, Co-Founder & CPO of Novatiq

Please describe your job: What do you do? I’m chief product officer for Novatiq, which means I’m responsible for developing the Novatiq products we offer to the telco and advertising ecosystem. I help define those…

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Join us for Econsultancy Live as we ask “What’s next for CX?”

The full event agenda will be revealed in the coming weeks, but you can head over to the speaker page to see the line-up thus far, including brands such as Alibaba, Dyson, Octopus Energy and…

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The top 25 Econsultancy articles of 2020

The list for 2020 has an obvious theme, but not everything we wrote had Covid-19 in the headline. There’s the usual fascination with Google and Facebook product development, innovation in China, user experience, and new…

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Nano Influencers: Who Are They and How to Work With Them [Infographic]

When mapping out your influencer marketing strategy, don't overlook the value of those with smaller, but more engaged, audiences. Read more: socialmediatoday.com

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10 Essentials Steps to Go Through When Planning Your Social Media Marketing Strategy in 2021

12 minutes read An excellent social media strategy plan is one of the most critical aspects of your marketing mix these days. And while it has to go hand in hand with your general marketing…

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9 Key Qualities of a Strong Social Media Content Strategy

Read more: socialbakers.com

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