social media

10 Snapchat Ads Strategies, Tips, and Resources

Snapchat is one of the most popular social networks in the world. It boasts 293 million daily active users on average.  That’s a ton of people sharing and engaging with content on a daily basis.…

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What is Google Currents? Overview, Alternatives, and Features

You’d be forgiven for not knowing anything about Google’s latest Workspace app, Google Currents. The search company has hardly gone to great lengths to advertise their new offering or explain how it can help your…

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How to Get More Leads with Social Media Marketing

Marketing used to be a thing on the street. Marketers would jump from block to block, convincing prospective customers to try their products and services. While this traditional procedure achieved a lot of results, there’s…

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4 Ways to Use Micro-Influencers to Grow Your Business

Getting more customers in today’s competitive world is nearly impossible. Search engine optimization takes months to drive any measurable traffic, PPC costs tons of money and is often difficult for the average marketer to run without…

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6 Algorithm Hacks For Better Instagram Engagement

Want To Generate Better Instagram Engagement? Are you frustrated with your Instagram engagement or lack thereof? You’re posting consistently, you’re trying to put content out there that would receive good engagement, and then… nothing. If…

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10 Examples of Brands Using TikTok Stitch and TikTok Duet for Marketing

Have you been debating using TikTok to grow your business? With so many social media platforms out there, many businesses are hesitant to embrace yet another site. However, features like Stitch and Duet might make…

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I Hope This Email Finds You Well: 20 Alternative Greetings That Are Effective

“I hope this email finds you well” is so overused! Why? It is the go-to email starter for most people and also the classic beginning for spam. Virtually everybody expects it, and very few people…

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The Complete Guide to Instagram Stories for Small Businesses

Here’s How You Use Instagram Stories For Small Businesses Did you know that 500 million people use Instagram Stories every day? And that 58% of people say they have become more interested in a brand…

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In Conversation with Sophie Greenwood | Hopper HQ Spotlight

I had the pleasure of speaking with Sophie Greenwood, Founder and Creative Director of Season Communications, about her company, the past year, social media and Hopper HQ.  Season Communications make positive changes through standout branding,…

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Profitero’s Sarah Hofstetter on Unleashing Your Inner Diva and the Importance of Adaptability

The species that survives is the one that’s most adaptable, said Sarah Hofstetter, president of ecommerce growth platform Profitero, as she cited Darwin during Adweek’s Social Media Week N.Y. event today. “The past year has…

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